PESTEL Analysis

Political factors:

These determine the extent to which the Norwegian central and local government and government policy may affect Halden Plastic Recycling (HPR). This would include political policy and stability, as well as trade, fiscal and taxation policies.

Economic factors:

These factors affect the economy and its performance, which in turn directly affects HPR and its profitability. Factors include investments, interest rates, employment or unemployment rates, raw material costs/plastics and foreign exchange rates.

Social factors:

These factors focus on the social environment and identify emerging trends. This aids HPR and its PR and marketing efforts, to better understand our customers’ needs and wants. Factors include changing family demographics, education levels, cultural trends, attitude shifts, e.g. using/sorting plastics for the circular economy and changes in lifestyles.

Technological factors:

These factors consider the rate of technological innovation and development that could affect HPR. Factors could include changes in the pyrolysis technology, as well as new research and developments. HPR must also consider new methods of distribution and manufacturing.

Environmental factors:

These factors relate to HPR’s effects on the surrounding environment and the impact of ecological aspects. CSR (Corporate Sustainability Responsibility) is essential for HPR in a national and international circular economy. Factors include climate, recycling procedures, carbon footprint, waste disposal and sustainability

Legal factors:

HPR analyzes and makes the necessary clarifications in terms of what is legal and permitted within the territories in which we operate. Locally, at Rokke and Halden, this includes regional and national transport, logistics and partnerships. Any change in legislation and the impact this may have on HPR business directly or indirectly with our partners. Factors include employment legislation, consumer law, health and safety regulations, international law, as well as trade regulation and restrictions. Investor Relations/IR is another aspect.
HPR must comply with all legal factors.